Top Features of Good Mailer Software

If you have any plans for starting and growing any online business, you should have good mailer inbox software, to succeed in sending bulk emails. Here are some features that a good mailer software should have.

  1. Visual editor

How well your content is articulated attracts your readers. Good mailer software should have some specific aspects of good visual styling. The visual editor of your mailer software should comprise of a built-in photo editor, a drag and drop function, responsive design, templates which are pre-designed and have the capacity to include your personal CSS or HTML form. A visual editor with such features enables you to redesign your newsletters with ease.

  1. CRM integration

Although good mailer software have automated responses, it should be easy to integrate with your customer relationship management system. Apart from enabling quality alignment in sales and marketing, CRM integration leads to useful results. Additionally, integration of mailer software with your CRM allows you to update date on time, which makes you campaign easier.

  1. Analytics and reports

For any online business, data determines the success of the firm. Therefore, when purchasing mailer software, go for one that shows an informed overview of your campaign performance, and with emphasis on the metrics. The mailers software dashboard should indicate the analytics, by demonstrating if your subscribers read your emails using phones or computers, if the customers print, delete or forward the emails, the content they click on the mail and your biggest audience is male or female in demographic.

  1. Automated response

The mailer software should feature autoresponders. The benefit of using mailer software with autoresponders is that it saves you time and money since it automates some tasks on your behalf. Apart from replying to every mail, you receive, the autoresponders raise your conversion. Additionally, autoresponders improve your relationship with new subscribers, since you can easily address their issues within a shorter time. Email follow-up becomes much easier when using mailer software with autoresponders.

  1. Easy in contact segmentation

By grouping your subscribers, it becomes much simpler to analyze your business, as well as increasing your conversion rate. The mailer software should allow you to group your customers as per your preference, using factors such as purchase behavior, location, browser used and other factors.

  1. User-friendly interface

The mailer software should be well designed, and easy to use. Such software saves you money, time and increases your conversion rate.  Besides, it is simpler and comfortable to work with for long hours.

  1. CAN – SPAM compliance

The US government introduced some registration which hinders the spam spreading emails. These rules are utilized globally. Therefore, your mailer software option should comply with the CAN-SPAM rules. Using mailer software that complies with the CAN-SPAM rules enhances the delivery of emails, as well as giving customers an excellent reputation view for your business. However, the feature is supported by third party companies in most cases, to ensure maximum security.

To purchase a great mailer with quality features and that serves your purpose, you should be ready to invest in time and money or use